Team 01 Xtina and Rany // Advanced Secondary Research // Think Tank : McKinsey & Co

McKinsey Global Institute (MGI): defines itself as “the business and economics research arm of McKinsey & Co developed to deeply understand the evolving global economy. Our goal is to provide leaders in commercial, public, and social sectors with the facts and insights on which to base management policy decisions.”

more simply and broadly put:  the branch of a major consulting management firm that analyzes global economies.

Urbanization* = urbanization is 1 of 6 topics (financial markets, labor markets, natural resources, productivity, competitiveness, growth, technology and growth are the other five) covered by MGI. MGI carries out rigorous analysis of data about cities. Cities according to MGI serve as the starting point  or “economic dynamos” to understanding urbanization. Key factors include:

* urbanization vs urbanism (general): social forces of industrialization, capitalism and rationalization vs custom/state of mind/attitudes/sentiments linked to city dwelling.

MGI: Assessment of Value


Team02 // Christina + Rany // 18 Big Data


PEOPLE: Who are the participants in this service?
A // SERVICE DESIGN: voters/those eligible to vote, campaigners, candidates
B // URBAN ISSUE: Boston City Hall (Mayor’s Office > Municipal Office), its constituents, Boston’s public, collaborating cities (ex: Philadelphia)
C // ADJACENT POSSIBLE: US Federal government, public, taxpayers, groups/business funded by US Federal money (grant, contract, etc).

VALUE: What affordance of this service generates value?
A // SERVICE DESIGN: connects all engaged in the election process through social-media profiles, of special value to campaigners in locating and connecting directly with possible voters.
B // URBAN ISSUE: increases of civic participation/engagement through the incubation/support of specific projects proposed by local designers, community leaders, and start-ups.
C // ADJACENT POSSIBLE: tracks the government spending of public’s tax dollars, addresses public’s desire for transparency in federal government spending processes in order to build trust in the government and increase its credibility

PROPOSITION: How is the service’s differentiating factor communicated?/What is the unique selling point
A // SERVICE DESIGN: provides free and new touchpoint (via social media profiles LinkedIn, Facebook, Twitter) between a campaign and a possible voter operating both local and national levels. Provides access to additional voter info like record/histories.
B // URBAN ISSUE: pilots and develops programs that re-shape and effectively improve the quality of life in Boston through an engaged, active dialogue between public and government (as facilitated through funded projects, primarily, running on digital technologies)
C // ADJACENT POSSIBLE: free access to huge pool of data that graphically displays how taxpayer money is distributed by the federal government on national and local levels, data is downloadable. Information provides point of contact with contractors/companies/grants involved.

JOURNEY: What is the User Experience UX?
A // SERVICE DESIGN: Website > Social Media Profile > Correspondence > Votes (hopefiully): website’s design targets campaign staff/organizers seeking voter support, enrollment through existing LinkedIn, Facebook, or Twitter profiles. Experience directed by how user selects “prompt” buttons (ie: user directed).
B // URBAN ISSUE: Diverse and depends on which project. Points of interaction include: Smartphone Apps, SMS texting, website/email, and swipe cards.
C // ADJACENT POSSIBLE Searchable and self-directed website database of collected data (range includes: charts, maps, tables, lists, links to satellite/related sites), search customization includes: trending, “popular requests,” and most recent.

SYSTEM: What Infrastructure or Ecology does the service require?
A // SERVICE DESIGN: Internet access, Facebook, LinkedIn, Twitter accounts, the electoral process (registered voters, campaign staff, and candidates).
B // URBAN ISSUE: Smartphones, Internet, a Municipal Office outgoing in digital to personal outreach.
C // ADJACENT POSSIBLE: Internet (assumes: Federal US Government funding processes, taxes

A//B//C: government connects with public through how people are connect now (ie digitally: social media, apps, etc), how can technology improve quality of life in terms of civic engagement/interaction as facilitated through digital platforms/points of contact.