Transportation

PEOPLE
The Acela services business commuters and those looking to travel from state to state without taking a plane.
VALUE
For many short trips or longer commutes the Acela provides a fast no fuss way to get from point A to point B. Its’ appeal is in the comfort and convenience it provides to businessmen and women who can do their work on the train and arrive at their destination in half the time as it would take by car.

PROPOSITION
The Acela is one of the fastest trains on the east coast and connects a wide variety of transport to its’ route. It also sells itself on reinstating an element of luxury that services like the Commuter rail or the regular Downeaster don’t provide.

JOURNEY
The user buys a ticket online or at a convenient Quicktrak- both of which are quite straightforward. The commuter has flexibility in changing his/her ticket with price changes reflecting the availability of their newly desired train or destination. The internal accommodations are of higher quality than anything else offered in train services and offer an impressive option of destinations. Unfortunately their prices reflect this. Taking the Acela is often as expensive or more expensive than taking a flight (for longer distances) and is far slower. Its’ price structure is only accessible to a certain income bracket and therefore attracts an older more professional clientele. Their customer service also airs on the side of the customer always being wrong. That being said the service is more reliable than its’ downeaster counterparts or bus schedules making the same routes.

SYSTEM
This service requires physical track infrastructure/maintenance, train attendants, conductors, mechanics, communication with trains using the same tracks, web maintenance, Quicktrak installation and upkeep, and food service employees (purchasing agents, food suppliers, baristas etc..).

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